“It's not typical Bio,
it’s the story of a mindset shift.”
Glad to have you here!
Hi there! 🙂 I'm Usman Ahmed, an ecommerce copywriter with a passion for crafting persuasive content that drives results. With my marketing expertise and specialization in the ecommerce niche, I help brands connect with their audiences and boost sales.
My career as a writer began as an intern for a local newspaper, and soon, my interest developed in how companies sell their products, especially through written words.
My curiosity led me to copywriting. I started workingunder a senior copywriter and saw how companies use written words to convince people to buy.
There, I also observed what mistakes companies make that lead to losing potential customers.
But — What made me able to catch these mistakes?
My Psychology academic background which developed my in-depth understanding of consumer behavior and the art of selling products.
In the marketing world, we have a famous one line:
“Your product doesn’t matter.”
Oh, please don't be offended. I am not ignoring the hard work you put into making your product. But it’s a hard truth.
Don't believe it?
When you see an increase in sales with the same product you are trying to sell but now with better copy, then you will understand.
The backstory behind my effective copywriting and
brand strategy skills.
It starts with the story of my father’s business failure. My dad did not bring his business to the heights it deserves because he was an expert in the product that he was selling but not in convincing people to buy it.
If you are not thoughtful about this matter, it might be your story as well. My father's failure made me conscious of how people buy — And that led me to learn direct response marketing.
Fortunately, I had my psychology degree which became a solid ground for me to work on my direct response marketing skills.
Now, I help businesses generate and convert their leads through persuasive copy.
I’ve worked as a freelance copywriter for over 5 years, servicing hundreds of clients in a variety of industries.
I’ve helped many businesses increase sales through written copy. It gets results and you'll see a solid Return on Investment (ROI) in your business.
Mentors On Copywriting Journey
If you cannot see where you are going, ask someone who has been there before.
J Loren Norris, Communication Coach.
Robert B. Cialdini
Robert Beno Cialdini is an American psychologist. Robert is known globally as the foundational expert in the science of influence and how to apply it ethically in business.
Joseph Sugarman
Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen.
Gary Halbert
Gary Halbert was a direct response marketer and copywriter. He was a master in spotting and exploiting marketing opportunities.
Dan Kennedy
Dan Kennedy is Founder of Magnetic Marketing® and one of the most revered marketing advisors to entrepreneurs and business owners in the world.
My Copywriting Process
for Crafting High-Converting Sales Copy For You
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